Buying a line stripping machine and adding the service to your asphalt maintenance company is a daunting prospect. However, the companies you do work for need line striping as part of their customer experience. Adding the service offers your company more options, and there are many reasons beyond that to invest. 

You Already Have Asphalt Clients

Unless you’re just starting your asphalt maintenance company, you already have potential clients for line striping. Since line striping is necessary for business parking lots, your asphalt clients likely had to hire someone else to do their stripes previously. Offering them a convenient all in one package is a great way to retain clients.

You Already Do Amazing Asphalt Maintenance

Your company’s previous work is your calling card for your next job in the asphalt maintenance business. By adding exceptional line striping services to your service options, you can gain more jobs. You also have more work examples to show your potential clients before they commit.

Your work is also an opportunity to get in front of people. When people see you doing good work in your local community, they may stop to talk to you or take your company’s number down from the side of your trucks. You never know who will be around watching your do amazing line striping and asphalt maintenance work.

Line Striping is Another Convenient Service to Customers

Clients know when their parking lots need attention. However, no one wants to handle bidding on multiple projects to get their parking lot into shape. By offering line striping, you can keep your crack sealing and pothole repair customers conveniently in-house. 

Line Striping is a Great Gateway

Some clients will initially hire your company for line striping. However, that is rarely all their parking lot needs. While you are evaluating the line striping job, you will notice other things about the parking lot or job site that needs fixing. At this point, you can discuss fixing these issues with the client.

The trick to offering added services to line striping is that you need to know your pitch and the common objections. You should focus on the convenience of having you do it while you are already there and how doing the cracks will help the parking lot last longer.

Line Striping is Not Only Parking Lots

The other enormous benefit of investing in a line striping machine is that line striping is not limited to parking lots. Your company can do a warehouse, store, or other building floors as well. If you’re in a cold-weather climate, that means income over winter in addition to diversifying your company in general.

Getting into line striping does not need to be complicated. One of our partner professionals put together a video on precisely what you need to know to price a line striping job from day 1, so you always know how much you can make with a line striping machine.