If your website looks unappealing or outdated, your audience will immediately have a negative impression of your business. They won't find your website attractive which will deter them from your page. You will lose leads because yours will leave your page for a competitor's page.

Web design is important because it affects how your audience perceives your brand. The impression you make on them may make them stay on your page and learn more about your business or leave your page and turn to a competitor. A good web design like Web Design by Rank By Focus Toronto helps you keep your contacts on your page.

• Help Your Search Engine Optimization (SEO) Strategy

Many web design elements and practices affect the way you publish content on your website, which in turn affects the way engine bots search crawl and index your website.

This is one thing you can't afford to waste. If your on-page SEO fundamentals aren't up to par, you'll be fighting an uphill battle for visibility early on.

Besides the way content is displayed on your website, there are some web design elements that can directly affect SEO by themselves. Web design can be hard to understand if you're unfamiliar with how it works, but to put it simply, your code needs to be SEO optimized.

The best way to ensure proper web design practices (and consistent search engine visibility) is to partner with a web design agency that knows what they're doing.

• Define your impression for customer service

People can judge how you treat them by looking at your website. Your design gives them an idea of ​​how you see your audience. If you aren't committed to your website design, your audience knows you won't be doing all you can to help them.

Your website is like a customer service representative. If your website is bright, modern, and inviting, your audience will feel more welcome on your page. You will make you feel open and welcoming to new people who visit your website.

On the other hand, an outdated and unappealing site makes your business seem cold and distant. People don't want to visit a company that doesn't value them enough to make a good first impression.

Think of your web design as the digital face of your business. If someone were to walk into your physical location, wouldn't you want a friendly face to greet them and make them feel welcome? An updated and modern web design is the equivalent of a friendly face welcoming your new visitors.

• Build trust with your audience

People don't trust poorly designed websites. If they see your poor design or the information looks out of date, they won't trust your site. They may see your site as seedy or dodgy because you don't have an up-to-date web design.

Think of a person trying to place a bulk order with a manufacturing company. They spend a huge amount of money which means if your production website design doesn't convey confidence, they will find another company to fulfill their order.

On the other hand, a professional site signals the trust of your audience. They will trust your business and feel comfortable in having more control over it.

It is important to build trust with your audience so that they stay on your site. When visitors stay on your site longer, you create more opportunities for your business to acquire these leads.

A well-designed website is an opportunity for your business to showcase your unique characteristics. You can show your audience why they should choose your business over the competition.