Recent statistics show that there are 810 LinkedIn users as of July 2022, and the number keeps going up by the day. Consequently, LinkedIn presents a great connecting opportunity for businesses to reach their potential clients with marketing messages. It can, however, be tedious if you had to physically identify your potential clients and send out thousands of messages manually. Thanks to LinkedIn automation tools you don’t have to go through all this hustle. These special applications have features that allow you to send out connection requests and follow-up messages, making it possible to run marketing campaigns on the platform.

The LinkedIn automation software helps you with your outreach campaigns, allowing you to reach wider and more targeted audiences faster through lead generation features. As a result, you can dedicate more time to other more demanding business functions.  

Are you looking for a way to optimize your LinkedIn campaigns? This post provides the benefits of using LinkedIn automation tools and highlights the top-rated apps you should consider for your business. Read on…

Benefits of using LinkedIn Automation Tools

Here are some reasons why you should consider using LinkedIn automation tools:

• They hasten the process of connecting with leads by automating activities you would have otherwise done manually. 
• Since you are targeting a specific audience segment, your messages appear to be more customized and natural. As a result, creating a unique opportunity for personalized-mass outreach campaigns. 
• LinkedIn automation tools automatically generate outreach campaign reports indicating the performance of your campaign; the number of responses received and conversions you made. 
• You can use these applications to carry out A/B testing by experimenting with different outreach requests and follow-up messages to see which one performs better.
• Generally, this software readily integrates with other marketing and lead generation tools such as Lemlist and Zapier, thus you can combine them for a more effective approach to your marketing campaign.

However, there is a downside to using LinkedIn for your outreach campaigns as it limits the number of connection requests you can send within a specific period. Most LinkedIn applications have devised a tact around this challenge though not effectively. 

The Best LinkedIn Automation Tools 

Octopus CRM

This powerful and safe automation tool is designed for simplicity, and it offers special features including 

• An opportunity to send personalized automated connection requests 
• Helps you overcome the LinkedIn limitations by sending connection messages via email 
• Allows you to send bulk messages to your first-level connections 
• With the Octopus tool, you can automatically visit your contact profiles 
• Allows you to endorse seven skills of your LinkedIn connections hinting them to endorse you back among other features.
• Thanks to its specialized Zapier and Hubspot integration feature you can optimize your CRM campaigns with the click of a button- by sharing information across these apps and Google docs.
• It also allows you to monitor your activity for safety purposes, by tracking your LinkedIn performance and automatically notifies you of excessive activity

Dripify

Dripify is another popular cloud-based LinkedIn automation tool that helps increase brand visibility. Some of its special features include:

• Automated endorsement of contact skills.
• It also has an auto mailing system that helps businesses communicate effectively and continuously with their various stakeholders on a more personalized level.
• It increases professionalism and customization by allowing you to automatically add a digital signature to your outgoing messages.
• It has a list manager that helps you can avoid overlap of campaigns through smart lead generation

Linked Helper2 

This tool has advanced features and optimized safety. Most businesses find this application reliable as it offers the following benefits:

• It is cloud-based, thus applying a dedicated country-based IP address. As a result, you can use it on the go with the same virtual location.
• It also works on the back-end boosting personalization and conversion rates. For instance, you can pull images from a prospect’s profile and include them in a massage.
• Allows users to manage multiple accounts simultaneously
• It integrates easily with other marketing tools and CRMs.
• It has an auto-warm-up feature that allows you to overcome LinkedIn challenges; by increasing daily limits 
• It also helps you stay within the daily connection limits.
• This tool strategically deceives LinkedIn algorithms allowing you to optimize LinkedIn functions

How Do You Choose the Best LinkedIn Automation Tool?

The choice of a LinkedIn automation tool depends on your business needs, budget, and the reliability of its features. While most Apps promise to deliver it all, you need to closely look into the customer reviews and see their downside. Remember, good software should effectively deliver the intended purpose without posing new challenges to your operations.