Marketing and advertising agencies are available in abundance everywhere around the world, but as a client it becomes very difficult to choose the most appropriate agency to work with. As a client you consider the cost, the service, the follow-up, and the quality of work among other things. We have come across an interesting portal that allows both agencies and clients to communicate with each other in a more effective way.

Entasher.com is a platform that gathers the top marketing and advertising agencies in Egypt all in one place, where the client can use the platform to request offers from agencies. The client can ask for specific marketing and advertising services, this helps send the request to specific agencies that provide the needed service.

We think that this is a very convenient method to link both the client and the media agencies together, instead of the traditional way of having to go through each and every agency contacting them one by one until the most suitable agency is found, and the other way around where agencies have to wait for new clients to contact them.

What is entasher.com? And what is its role?

The website was founded by CEO Mahmoud Azab, who has vast knowledge of the marketing and advertising market in Egypt; he constantly focused on the growth of the market, not to mention took the opportunity to ease the interactions in the field as much as possible.

Entasher is an Arabic word that translates to “spread” or “be everywhere”. What makes the platform special is the fact that entasher.com is the first ever advertising agency directory based in Egypt; this gives it the extreme advantage of being very knowledgeable about the Egyptian advertising and marketing field as well as experienced in market needs, and dynamics.

This is what we think sets entasher.com apart from its competitors in the field, not only that but it has come to our attention as well that the team at entasher.com works to make sure both the client and agency have had successful communication, and assist with other needs.

The problem and solution

Entasher.com provides a win-win situation to both agencies and clients. To agencies who find it difficult being visible to clients and landing various accounts, entasher.com gives them the best solution with a large data of clients that are willing to look or already looking for agencies to help them with their advertising needs.

For the clients who are looking for advertising and marketing agencies to reach their goals. It is very inconvenient and outdated for the client to talk to each and every agency and explain all their requirements over and over until they find the most suitable agency that would be able to fit all the requirements as well as would be able to help them reach their goals. 

Eentasher.com allows the client to create a tender on the portal where all the details of the required service are mentioned in it, then the tender is sent to all the media agencies that provide the service on the website. The agencies then reply to the tender with their quotations, portfolio, and other documents that could help their agency get chosen by the client. The client finally goes through all the offers choosing the most suitable one.

Achievements of entasher.com

Although based on what we have found there are many small milestones that entasher.com has checked, there are a few major ones that are worth mentioning such as:

• 3500 clients are registered and using the services of the platform and benefiting from it.
• 750 agencies are registered on the platform and have been able to reach clients, making more profit in less time.
• Offline media booking such as outdoor advertising has now been digitized through entasher.com. 

These figures are only until November 2021

What are their future plans?

Entasher.com are currently operating from Cairo, Egypt and catering exclusively to the Egyptian market but by the year 2023 they are expected to expand beyond Egypt and into Gulf countries which allows them to cover the market of most of the countries in the Middle East. Hopefully soon after, they could reach global markets such as here in the US.

They are currently very successful and have a strong name within the market, moving on to other countries would be a great opportunity for them because they are currently being supported by years of experience and good reputation.