So, finally you have developed a unique mobile app with highly advanced features. Sounds great!

Users are downloading your app, but still you are not achieving your conversion goals. If you are wondering what is causing user frustration and why they are not converting, mobile app heatmaps are a solution to your problem.

Mobile app heatmaps help app developers to monitor the performance of the app by understanding the app’s strengths and weaknesses. Heatmaps help you understand user behavior, highlight conversion issues, see user expectations and how they interact with your app by coloring the app’s screen.

In today’s crowded app market, it is important for businesses to understand user behavior in order to deliver a great user experience. By studying heatmaps user experience designers can identify whether the mobile app is optimized and delivering the right experience.

Let’s discover why your mobile app development team should use heatmaps and how they can improve app user experience, conversion rate and give your app a competitive edge on the app market.

Mobile App Heatmaps – What You Need to Know

Mobile heatmaps are the highly advanced technology that one of the mobile app development Toronto company use to capture every micro-interaction on the app. It records sophisticated gestures, such as double tap, long press, rage tap, pinches, swipes, zoom etc. Mobile app heatmap provides you with a visual overlay of colors for each screen that helps you understand how the app is performing in the real world.

It is a great tool that helps development teams understand how people use your app, what they want, their scrolling behavior and how they interact with the app. Heatmaps provide visual representation of interaction and highlight the areas where people interact with the app and in what frequency.

The frequency of user interaction and engagement is visually represented with color gradients. The red parts show the screens that receive more engagement, whereas the blue parts indicate with low engagement. This way, app and software developers can spot the most and least popular app elements, screens and features. The color-based representation of engagement and interaction allows app development teams to identify the areas that need UX improvement. With the help of heatmaps, you can also identify unresponsive gestures so that you can easily make necessary tweaks to solve users' pain points.

How Heatmaps can Improve the App UX?

Mobile app heatmaps provide app owners with lots of benefits. From increasing user engagement to improving app’s feature, boosting conversion rate to delivering a great user experience, mobile app heatmaps can act as a great tool for businesses of all types and sizes. With the help of heatmaps analytics, app owners can optimize user interface and user experience.

Improve Mobile App Interface Design

The mobile app user interface comprises content, images, CTA buttons, navigation and other important elements. With the help of heatmaps, you will be able to record each tap, swipe, zoom and other gestures on every single page of the app. It provides user behavior insights that your app development team can use to optimize different elements of the user interface.

For example, if users find it hard to click on a word or an image due to their small size. It is advised to increase the size of the particular element to make it easier for users to easily get what they want.

Mobile app heatmaps act as a struggle detection tool that can highlight the areas where people encounter usability issues. Whether it’s navigation, CTA button, user interface design or copy, app designers can easily fix all these issues and come up with a better version of the app.

Deliver a Great User Experience

Whether you are about to launch your new app or recently released your product in the market, using heatmaps can be used to deliver a better UX across multiple devices and screen resolutions. In short, mobile app heatmap is a powerful A/B testing tool that can provide you with a clear picture of your user behavior. 

For instance, if you have developed a SaaS application, you can easily identify all the distractions and hurdles people face while using your product. Similarly, if you want to increase the conversion rate of your ecommerce app, use touch heatmaps to identify the reasons why people are abandoning the shopping cart.

By making required changes in your app user interface design, you can easily deliver an out-of-the-box user experience to app users.

Boost Conversions

The ultimate goal of mobile apps is to get maximum downloads, increase user engagement and eventually more conversions. Mobile app heatmaps allow you to capture gesture-based data and capture every micro interaction on the app data. It highlights the areas where users touch the screen most as well as the areas with low frequency level. It will help mobile app developers understand app gesture usability, what features they like most and how smoothly they interact with app user interfaces.

All in all, heatmaps provide you with valuable data that you can use to improve your app UX that will definitely persuade users to use your app to solve their pain points.  

Top Mobile App Heatmap Tools

• UXCam
• VWO
• AppSee
• User Experior

Wrapping Up

If truth be told, heatmaps give mobile app development teams a clear picture of the app’s gesture UX and UI, and record the actual amount of time people spend on your app and how users are interacting with your mobile app. So, start using mobile app heatmap tools to analyze user gestures, get in-depth insights about your app and make well-informed decisions and eventually build better mobile apps.