Local SEO is a part of the steps involved in enhancing your online business presence and visibility to allure more customers. In a situation where your competitors are offering the same services or products as yours, you might find out that they are filling up the top space in the search results already. But with the best local SEO packageLinks to an external site. in place, your business can be ranked higher in the search result and, thus, compete with big brands.

If you want to build an effective local SEO strategy in 2021, here are the things you should do:

Have a Google My Business listing

This is an important step in making your local business more visible and attracting customers. It also gives an insight into how your customers engage with your business online.

In this case, your business name is already on Google Maps; thus, making it easy for your customers and prospects to find you.

Here's how you can register your business on Google My Business listing:

• Log in to your Google account; fill in your phone number, business name, and address.
• Pin down the marker on Google Maps to the exact area your shop is located.
• Add a few more optimizations and input your website to the listing.

After setting up your Google My Business, you can amend some listings by clicking on the pen icon in the sidebar of the info menu.

Conduct keyword research

Upon signing up for the Google My Business listing, it will also be of great importance for you to perform keyword research. This will boost the visibility of your business website. For instance, if you own a plumbing shop, some keywords to use might include “plumbing services” and “plumbing materials”.

While doing this, using the right keywords without stuffing your content with irrelevant keywords is very important to make the content easy to read.

Add location pages to your website

You need to create location pages if you have more than one shop. Location pages give details about your store such as your name, store description, phone number, address, opening/closing hour, and reviews from customers.

It is also essential to keep away from repeating the same content in different location pages. Besides, give a detailed About Us page to each business’s location.

Use social media and add posts to Google My Business

In recent times, Google has been giving more consideration to the content shared on social media. Since you already have a Google My Business page, you can share the page on social media; hence, making it easier for people to locate you.

Create local citations

Building citation is another strategy used in local SEO today. It involves sending out to the listing directories detailed information about your local business. This will ease who customers and local search engines can know where your location is situated.

Notably, local citation helps to gain online credibility for businesses. This is because it gives access to some notable search engines to check the citations and helps customers and prospects looking for your location.

In addition, make sure you submit correct and exact information to the listing directories.

Steps involved in building citations

• Have a list of where you want to build your local citations.
• Choose a country, and you will be provided with the list of places you can add your mark.
• Consider reaching out to significant local directories, e.g. local chambers of commerce, business associations, and many other websites that specialize in a local citation.

In conclusion, when it comes to building a local SEO strategy to boost your online business presence, it is important to pay attention to these strategies.

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