5 Web Design Secrets when Designing a B2C Website vs. B2B Website.

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Web design and clients are offered a myriad of outlays on how they want their website designed. B2C is an acronym that stands for Business-to-Customer, whereas B2B is an acronym used for building a website to mean for Business-to-Business. 

Web Design Agency Lilo says that both web design project is aesthetically pleasing, concise, and clear, however knowing the difference between them helps one to deliver better results to their clients. Ecommerce website form the majority of consumers of B2B and B2C websites.

Below are some of the key elements factors than one needs to keep in mind while designing the B2B or B2C websites.

Target Audience.

When designing a website, it is imperative that we know who the end-user is. Having the end-user in mind helps create a tone and image that will appeal to them and thereby attracting them to want to use the website. B2B website seeks to address those who are highly educated and are aware of your service or product. The aim of a b2b website is to help achieve better service, and the language and content are intended to highlight the benefits of the products or services to the customer. In contrast, users of b2c customers are more interested in making decisions based on logic information with its benefits. They are more driven by and influenced by emotions. They basically look for quick solutions to their problems. Prompting them to lean towards an opportunity for purchase from a brand that understands them.

The Purpose.

The motive behind a customer’s purchase determined the website to use, either a b2b or b2c site. Getting to know what pushes a target audience interaction with a particular brand help create a site with specific goals. B2B sites aim to decipher the solution they are offering by how it works through a practical solution on its platform, i.e., Zoom website, they do not tell people they offer video conferring. In B2C, customers want a more appealing website to fulfill an urgent need without bruising their emotions. They take advantage of a customer’s desire, for example, travel and getaway services. B2B focus is to help companies with their stakeholders to make more confident decisions, whereas B2C sites ask single person to make a choice. Users of b2c sites want to do their research on products and services. The turnaround is easier, often requiring less information.

The Design Elements.

Visual elements of the design for the website change according to the website's intended use. B2B sites present a highly professional and respectable image. Topography and imagery are clearer and safer. B2b sites are less likely to take a risk with a lot of animations and illustrations. It focuses on clarity and ease of understanding. Distraction is eliminated or reduced to the minimal. In comparison, b2c sites tend to explore various artistry with an aim to capture the attention of users with a click of a button. The use of eye-catching imagery is visible with little textual information.  Slideshows and animations are more evident with a good chance of using color to experiment.

Search Bars and Navigation.

Navigations are crucial when it comes to designing both B2B and B2C websites. End users are more awed when they find it easier to access information about what they are researching or looking for. In B2B sites, search bars take less prominence as compared to B2C. A great example is creating the "Try Free" buttons or “Login”. B2B focuses on a particular goal. In B2B sites, a wide variety of products are available for the customer to choose among the variants available and one appealing to them. The search bar is strategically placed on top for the page for ease of identification and use by the end-user.

Contact Forms. 

The design of the contact forms should be appealing to the end-user. This is to attract and engage them, and getting touch between B2B and B2C is very different. Customers collect additional information on the company prospects; thus, the B2B contact form will be a bit longer in order to capture a lot of information and data. The files should be restricted to what the client specifically wants. Demanding too much data or information is likely to drive the client away. However, in B2C websites, different approaches are used to design the forms. They offer a wider variety of details to the client. A great example of a B2C form of engagement is the FAQ (Frequently Asked Questions).

Website Content.

Contents conveyed on the B2B, and B2C websites are in total contrast to each other. The language and amount of content in each project differ drastically between them. Designers of B2B websites are careful with the content as they address a more mixed audience. When dealing with a certain company, designers ensure that authority is shown, and some go to the extreme extent to even create a customized page for specific customers. This can cover sales, company benefits, and integration perspective. On the other hand, B2C sites tend to make things a little simpler. The need to provide a ton of information to various designers, shoppers to appeal to the audience. Both B2B and B2C website's content aims to answer the end-user questions.

CTA buttons

CTA is an acronym of Call to Action Buttons that are a crucial part of web designing. It is difficult to determine where they are placed and how many should be placed. The decision to buy is often not immediately, and as such to help make search decisions, designers use buttons such as “sign-in buttons” or “request a Quote” are added to at the top of the page. Customers are more likely to gather information regarding a certain product before making the decision to buy.

Generally, a B2C website is a simpler and less complex to use as compared to the B2B, and this is because customers are more interested in just a click and buy option in a shorter span of time. Both sites have different audiences who have distinct needs from each other.Links to an external site. 

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